News jacking is such a great public relations tool - one that no marketing or PR pro can chose to ignore.
There's always a raging debate on when, where and how brands must get into news jacking. As this debate continues, there are some instances that brands get this right - call it a 'perfect ten' in the art of news jacking.
As the cyclone Phailin continued its scary march towards the East India coastal states of Odisha and Andhra Pradesh, numerous weather alert twitter handles sent in information about the real-time status of the cyclonic storm.
True to its name, "Duracell, the manufacturer of batteries and smart power systems" - moved in smartly to seize this news jacking opportunity - what better time to be seen for a battery brand, by people who might go out of supply of electricity.
And they did that...
Promoting a tweet by The Weather Channel, a status update of the storm, Duracell made sure it was seen as a brand that makes sense, and was socially conscious at a time when a seeming calamity was about to come.
And yes, in the process, it also made sure it was top of mind when the need to have a stock pile of batteries in a time when there would be prolonged disruption of electric supply.
Duracell is a great example of how brands must do news jacking the right way.
There's always a raging debate on when, where and how brands must get into news jacking. As this debate continues, there are some instances that brands get this right - call it a 'perfect ten' in the art of news jacking.
As the cyclone Phailin continued its scary march towards the East India coastal states of Odisha and Andhra Pradesh, numerous weather alert twitter handles sent in information about the real-time status of the cyclonic storm.
True to its name, "Duracell, the manufacturer of batteries and smart power systems" - moved in smartly to seize this news jacking opportunity - what better time to be seen for a battery brand, by people who might go out of supply of electricity.
And they did that...
Promoting a tweet by The Weather Channel, a status update of the storm, Duracell made sure it was seen as a brand that makes sense, and was socially conscious at a time when a seeming calamity was about to come.
And yes, in the process, it also made sure it was top of mind when the need to have a stock pile of batteries in a time when there would be prolonged disruption of electric supply.
Duracell is a great example of how brands must do news jacking the right way.
No comments:
Post a Comment